220th street is a production and marketing company dedicated to facilitating creating diverse narratives and driving meaningful consumer engagement. In these evolving times, storytelling is critical to branding, celebration and preservation of culture.

The evolution of consumer engagement and brand ownership requires marketing expertise, innovation and deep knowledge of culture. All told through the lens of our passion and mandate, compelling story.

Welcome to 220th Street. Content. For the Culture.

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BRANDS

 

PRESS


 
 
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Producer Caralene Robinson on Why We Need More Transgender Films

By Alex Tyson | August 15, 2018

Caralene Robinson is a polymath. A former marketing executive who’s worked with iconic brands such as VH1, The Coca-Cola Company, and Virgin Mobile, Robinson recently left the C-suite to pursue entrepreneurial filmmaking. An accomplished writer, director, and producer (check out her IMDB page, friends), she now has several award-winning projects in distribution. 

 

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Former VH1 and Logo Executive Vice President Talks Her New Film, “The Bill”

By Chinazo Enigwe | June 25, 2018

Have you ever experienced going out to dinner with a few friends (maybe for a birthday) and everything is going well, you’re catching up with an old friend, laughing, munching on your catfish and Mac& cheese, pouring your fourth margarita pitcher, then things get tense when the bill arrives?

All of a sudden half of your friends turn into accountants while others come up with what sounds like  a crowdfunding pitch to cover their portion of the bill. In fact, this experience has become so common that it’s the story line for the short comedy film, “The Bill.”



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Urbanworld Film Festival celebrates 21st anniversary with diverse showcase of filmmakers

By NILE CLARKE  |  September 25, 2017

Some of the world's most unique and undiscovered films are shown in New York City because of the Urbanworld Film Festival. 

Rich characters, diverse genres, and exclusive show premieres make Urban World a paradise for movie buffs and movie makers, according to festival director Gabrielle Glore. "We are proud that Urbanworld remains THE destination for storytellers and studios to connect with a viewing audience as we continue to take a lead role in inclusion," she told the Daily News.


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‘Marshall,’ ‘Queen Sugar’ Set for 2017 Urbanworld Film Festival

By Erin Nyren  |  August 23, 2017

The 21st Annual Urbanworld Film Festival has announced its 2017 slate, with the likes of Ava DuVernay and Chadwick Boseman making appearances at the festival that aims to represent a broad lens of diversity and expand the definition of urban beyond ethnicity.


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Filmmakers prepare for BronzeLens Film Festival

WSB-TV ATL | August 14, 2017


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How to Create a Modern Marketing Mix for a Media Brand

CMO Spotlight: Caralene Robinson, VH1

By Drew Neisser  |  June 22, 2016

The ingredient list for today's marketing mix just keeps getting longer. This is particularly true for media entities, which -- in addition to doing social media and advanced analytics -- still interact with traditional press more than the average consumer brand.


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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting

By Alex Samuely  |  April 29, 2016

One of blogger Julia Engel of Gal Meets Glam's sponsored photos for Chandon



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VH1’S CANDIDLY NICOLE PRESENTS “CANDID MOMENTS”

Entered in INFLUENCER & CELEBRITY CAMPAIGN

Following a memorable first season, VH1's Candidly Nicole geared up for its season 2 premiere by partnering with five top online personalities to create "Candid Moments," a multipart digital video campaign featuring show star Nicole Richie on various adventures with The Fat JewBaddie WinkleGirl with No JobHannah Bronfman and Jenn Im.


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You Can Literally Undress This ‘Dating Naked’ Billboard on Hollywood’s Busiest Corner

By Jason Lynch | July 16, 2015

When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.


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#PassTheBaton To Be On TV During The Drumline: A New Beat Premiere!

By Elizabeth Black  |  September 30, 2014

Listen up, musicians and music lovers! VH1 is offering you and your school a chance to be on TV during the Drumline: A New Beat premiere on October 27th, and help an amazing cause all at the same time! Watch the video and check out all the #PassTheBaton details below!


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How VH1 and Epic Went All in With TLC and What's Next

By Sophie Schillac  |  October 14, 2013

Inside the group's carefully orchestrated comeback, as longtime manager Bill Diggins, the network and the record label make a big push for big numbers."They either had to pivot and drive forward, or their career would be over."


Boost Puts 'Shrinkage' In A Positive Light

By Aaron Baar  |  November 1, 2010

In the world of "Seinfeld," shrinkage was portrayed as a negative (particularly for men). But Boost Mobile looks to turn that into a positive to promote its $50 Monthly Unlimited with Shrinkage plans, which reduces monthly fees for every six months of on-time payments.


Boost Mobile 'Shuffles' Into Its First Super Bowl

By Aaron Baar  |  January 20, 2010

Boost Mobile is making its first foray into the Super Bowl with an updated version of the Super Bowl Shuffle, sung by a reunited 1985 Chicago Bears football team (a/k/a "the Shufflin' Crew"). "Any football enthusiast fondly remembers the original Super Bowl shuffle," Caralene Robinson, Boost's director of marketing, tells Marketing Daily. "It was iconic, and funny; it was a classic. We thought it would be a great way to boost awareness for Boost since we're a new Super Bowl advertiser."


Boost Mobile targets thrifty prepaid subscribers with new campaign

By Mickey Alam Khan

Boost Mobile, Sprint's wholly owned prepaid wireless carrier, has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond its urban youth market to price-conscious consumers.



New sequel to Boost Anthem

By Dianna Dilworth  |  November 30, 2007

Mobile services firm Boost Mobile is debuting a multichannel marketing campaign, through agency Berlin Cameron, called Anthem 2.0, to sell music and mobile phones. The new campaign includes a song that was created exclusively to promote Boost Mobile's latest pay-as-you-go handset, the Motorola i425. The new song, by recording artists Jermaine Dupri, Young Jeezy and Mickey Avalon, is aimed at 12-34 year olds who are attracted to success.

ABOUT

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Caralene Robinson is a filmmaker and marketer committed to telling meaningful stories. Her career began at companies such at Coca Cola and Sprint. Most recently she ran marketing at VH1 and Logo, launching all series, original movies and documentaries.

Several years ago Caralene expanded beyond award-winning brand and series campaigns by producing documentary Versailles ’73: American Runway RevolutionV73 is currently being adapted into a feature. Next, she served as writer/director of scripted short The Bill. The comedy screened at more than dozen festivals, garnered five awards, and can be seen on several platforms including Amazon Prime and kweli.tv.  

Caralene’s recent projects include producing digital series Sauce and King Ester, directing dystopian short Lifeline, and completing her latest writer/director effort, DisordHerSauce premiered last month at the Seattle International Film Festival and will be seen on Emmy-winning cable channel BRIC TV later this year. Indy project King Ester will premiere in June at the American Black Film Festival. And finally DisordHer, a short that explores the stigma of mental illness in the black community will premiere at Martha’s Vineyard African-American Film Festival later this summer.

Caralene’s range of experience allows her to play a unique role within the content creation process that includes creating, directing , producing,  marketing, strategy, and distribution. Caralene graduated from Howard University and New York University’s Stern School of Business. 

Info

Caralene@220thstreet.net


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